AutoVision

2018-2023, VP of Design, Founding Team
Practice: Art Direction, Branding, Marketing, Website Design, UX Design

As a founding team member and VP of Design at AutoVision, a pioneering car dealer management tool, Ragni played an integral role in shaping the brand’s identity and customer experience through art direction, branding, marketing, website design, and UX design, ensuring a unified and engaging user experience.

Ragni was the driving force behind AutoVision's visual identity, designing the logo and establishing a cohesive brand strategy that resonated with the target audience. Her vision and creativity were reflected in every aspect of the company's visual communications, from marketing materials to the user interface, creating a strong and memorable brand presence. In her role, Ragni crafted compelling marketing materials that effectively communicated the brand's value proposition, utilizing her graphic design skills to produce visually appealing content that captured the essence of AutoVision and attracted potential customers. Her strategic approach to marketing ensured consistent messaging across all platforms. Ragni’s expertise in website design, app design, and UX design was pivotal in creating an intuitive and seamless user experience. She meticulously designed the website and app, focusing on user-friendly navigation and aesthetically pleasing layouts, ensuring that users could effortlessly interact with the platform and enhancing overall satisfaction and engagement.

Ragni’s contributions laid a strong foundation for AutoVision, which continued to thrive following its acquisition by Reynolds and Reynolds. The robust design framework she established has remained a cornerstone of the company's ongoing success, illustrating the lasting impact of her work.