DC South Asian Art Council Inc.

Washington, D.C. / 2021
Practice: Branding, Illustration, Graphic Design, Marketing

Ragni led the branding design and marketing campaign for the DC South Asian Arts Council Inc (DCSAACI), a nonprofit that provides opportunities to South Asian artists to showcase talent via films, dance, books and art. She created a unique logo that featured a peacock motif, symbolizing the vibrancy and significance of the peacock in South Asian culture, particularly in the arts. This logo was utilized across the branding for DCSAACI and its events, including the DC South Asian Film Festival and the DC South Literary Festival.

Ragni also developed a comprehensive style guide and a suite of marketing materials. These efforts included designing posters for film and literary festivals and creating versatile social media graphics, all designed to support a cohesive and sustainable marketing strategy for the Council.

Materials: Adobe Creative Suite